Point 3
Founding Manifesto
Tone and voice
Brand Manifesto
Narrative Identity
When you define your purpose, your values, and the way you present yourself to the world
Premise
Punto 3 by Colección Estudio is a project that began with a clear identity but lacked the words to articulate it. They knew who they were. What they needed was a founding text that would express it—with precision, with character, and with the ability to serve as a reference for everything that would follow.
The Challenge
Writing a brand manifesto isn't like drafting a presentation. It's about finding the core of a project and expressing it in a way that resonates both internally—with those who build it—and externally—with those who discover it for the first time.
The Process
La Deriva worked with Punto to identify the values that define the project, the kind of relationship they want to build with their community, and the words that best describe them. From there, we drafted the manifesto: the text that articulates their purpose and serves as a compass for all future communications.
Deliverables fr
: A brand manifesto ready for publication and use as a reference for tone and voice across all project channels.