The
narrative
and the
course
of the
story.
La Deriva is a study of narrative identity. We help people and companies to find the most appropriate way to name that which they find difficult to define as their own, as beautiful, as intimate, as new, as authorial.
Through a clear and coherent discourse, we help to develop a narrative identity, a voice that resonates with your values to discover and structure your story in a strategic way.
Narrative identity is the way your brand or project presents itself to the world through its story. It is based on what you do but also on who you are, what inspires you and how you connect with your audience. The tool we use is language, a living entity in constant evolution. At La Deriva we build one that fits you, looking for new meanings, creating new connotations, discovering meanings and giving rise to new terms. We are passionate about looking for polysemic words to which we can add a new entry in the dictionary: yours.
D,
Foreword
F,
I. The Talk
We chat with you so that you can explain your project in a natural way, as if you were sharing it with someone you trust: a close friend, a family member, someone you trust completely. Don't try to use complex terms or try to be someone you are not. Your true value lies in your authenticity and how you communicate your message. The purpose of your story will be the foundation of your narrative.
II. The Analysis
We identify what is essential in your project both individually and in relation to the market you compete with, the target audience and industry trends. Consistency with your values is the solid foundation that supports you as a creator.
III. The Plan
We extract the key concepts that define what makes your project unique through emotion mapping, brainstorming and moodboards. This selection of images and terms will be the basis of a precise language aligned with your project.