Frequently Asked Questions,
What is a narrative identity?
Narrative identity is the way your brand or project presents itself to the world through its story. It's not just about what you do, but who you are, what inspires you and how you connect with your audience on a deeper level. Through a clear and consistent narrative, we help brands develop an authentic voice that resonates with their values.
How does defining a narrative identity help?
A well-constructed narrative identity can increase customer loyalty by creating an emotional and personal connection with your audience. It differentiates your brand in a competitive marketplace by highlighting what makes you unique. It provides a consistent foundation for all your communications and helps guide strategic brand growth while maintaining a clear and authentic focus on your mission and values.
What is the difference between a narrative identity agency and a traditional marketing agency?
Unlike marketing agencies that tend to focus on advertising campaigns and conversion metrics, we focus on the fundamental structure of your brand: its story. We help create an authentic and enduring narrative that serves as the foundation for all your future communications. Narrative identity is a long-term investment, enabling brands to create a genuine emotional connection with their customers.
What specific services do you offer?
Creation of the brand story; a central narrative that defines your purpose, mission and values. Narrative content writing, from "About Us" pages to brand manifestos and product descriptions. Tone and voice consulting that is consistent across all your communications. Narrative for launches: Speech writing, storytelling for presentations, and material for events or product launches.
Do you need a lot of budget?
No, not at all. The price varies depending on the needs of the project. It starts from the most basic to the most complete. It is money well invested, since it is about building your identity from a speech that fits you.
Do you work only with brands or also with individuals?
We work with both brands and individuals (entrepreneurs, artists) who seek to define and communicate their own narrative identity. This can include the creation of biographies, personal profiles, speeches or even books that tell the client's personal or professional story in a unique and powerful way.
Do you also offer visual branding services?
While our focus is on writing-based narrative identity, we also collaborate with visual branding studios to ensure that both the written word and the graphic image are aligned. Our goal is for your brand story to be consistent on all fronts, both visually and verbally.
What if I only need one part of the process?
We can help you with tone and voice development, creative writing for websites or social media, as well as creating narrative style guides or editing existing content.
How do you measure the success of a narrative identity?
The success of a narrative identity is measured in terms of its ability to connect emotionally with your audience, increase brand recognition and strengthen customer loyalty. We also look at the consistency and effectiveness of the narrative across all communication platforms. While these are not always direct metrics, we evaluate impact through surveys, feedback and the performance of the content in relation to your business objectives.